Diet Vanilla Coke, I bid you farewell, and goodnight…

How could you forget this face?Today marks a new day. A revolution. An ending, and a beginning, if you will; I have tried the new Diet Black Cherry Vanilla Coke, and the results are in. It is actually pretty good. But, it is not my love; Diet Vanilla Coke.

Many of you may remember when I made my plea to Coke, in order that I may possibly sway them in the flagrant disregard of my years of dedication when they decided to cancel my favorite beverage. (If not, click here, and read that post). Now, as the cases of Diet Vanilla dwindle in supply at my house, and I scramble like a drugged up monkey coming down from a heroin high trying to score more and more with less and less success; I finally figured I should bite the bullet and accept my fate. My baby is almost gone. I must move on. So here I sit staring at a can of Diet Black Cherry Vanilla Coke (DBCVC), wondering if I can ever love again. Was my true love wasted on a fickle romance with such a delicious and decadent beverage? Did I put all of my eggs in a basket that was bound to break? Possibly. Nothing truly good ever lasts, as they say; but at least I have one iota of solace glimmering in the night. DBCVC is actually pretty tasty, and, perhaps best of all, it has a reminiscent taste of my soon to be long lost love.

As I said before, it is no replacement, but, given the circumstances, DBCVC could be considered an acceptable stand in; or a beard if you will. It will stroke my back and tussle my hair, as if to say, “it’s okay son”; on those nights I lay immobilized, shaking from withdrawal on my bedroom floor. It will help to ease the pain I feel when I crush that last carton of Diet Vanilla and place it in the trash. But, it will never be a true replacement for my true love. It will only be a mask I put on as if to smile to the rest of the world, and I say, “I love this new Diet Black Cherry Vanilla Coke”; but we all know a little piece of me has died inside. And Coke, you are the one that has killed it.

The following is a bittersweet “thank you”, of sorts, to the Coca-Cola Corporation:

Dear Coke,

I have proclaimed my dedication to you in the past; which was met against all odds and insurmountable circumstances. I have even shown you that I believed in you, and I, in turn, felt that you believed in me. That was until one faithful day in November, when I read a press release stating that you would phase out my very favorite beverage of all time, Diet Vanilla Coke, and replace it with new Diet Black Cherry Vanilla Coke.

While the addition of a new Diet Coke product is both exciting and refreshing, for some reason, all I could feel was a bad taste in my mouth. I felt as if I had been betrayed by a good friend. I was even stabbed in the front, which made the wounds feel even more painful. So I proclaimed how it made me feel; I told the world that I was hurt and bewildered. But you remained silent, and went forward with your plans. I had no choice but to consume as much Diet Vanilla Coke as possible, in hopes that I would experience the joy and delight of its deliciousness over the next few weeks enough for me to remember it forever.

I went store to store, frantically stocking up on Diet Vanilla, and drinking each can with a bittersweet feeling pulsating through my heart. I knew the end was near, but I didn’t want it to leave. I wanted to live in the moment forever.

But, as time has moved forward, and the Diet Vanilla Cokes have slowly dwindled in my supply, the sick fate that you have dealt me has become a realization I now have to face. Today, I bought my first case of Diet Black Cherry Vanilla Coke, and as I tasted my first sip, I closed my eyes and held my breath; dear God, please, let this be the one. Let this be the one that will carry me through the storm. Let this be the one that will usher me into a new realm of tasty beverages. And low and behold, it is. This new Diet Black Cherry Vanilla Coke may not be the friend I remember; but I can see that it will be a good friend indeed.

And while I will never forget my one love, Diet Vanilla Coke, I will say a bittersweet thank you for making such a capable and worthy replacement; if my heart could even call it that. Thank you for making something that will stave my cravings, even if it does so on a cursory level; at least you have given me a fate that is not as cruel as I once imagined. Thank you Coke, but please consider bringing back my love in the future; I will always leave the light on, in bittersweet anticipation.

Thank you for being a little gentle and a little harsh at the same time,

Duane Moody

24 Responses to “Diet Vanilla Coke, I bid you farewell, and goodnight…”


  1. Gravatar Icon 1 James Robinson Jan 4th, 2006 at 3:34 pm

    Pick some up on the way home for the both of us.

  2. Gravatar Icon 2 Amber Jan 4th, 2006 at 3:52 pm

    So sorry for your loss, but I still maintain that’s a great picture. (Not as good as the one of a little tear rolling down your cheek as you drink the Diet Vanilla Coke, though.)

  3. Gravatar Icon 3 kat Jan 4th, 2006 at 3:56 pm

    that picture is too adorable.

  4. Gravatar Icon 4 Matt S. Jan 4th, 2006 at 4:16 pm

    OK Duane, I am laughing my ass off, because seriously the first 2 or three paragraphs sound almost Carrie Bradshaw-esque. Except she is writing about her relationships with men, and you are writing of your relationship with…well, a soda. You still found a way to toch my heart though!

    May you find a stock pile next time you hit the grocery store!

  5. Gravatar Icon 5 Katie Jan 4th, 2006 at 4:28 pm

    If they are losing diet vanilla, why on earth would they make DBCVC? It seems dvc would appeal to a much broader audience. Weird.

  6. Gravatar Icon 6 dpb Jan 4th, 2006 at 4:35 pm

    I can totally feel your pain man. I’m also an addict of Diet Coke but I have diversified my addiction to all of the flavors. I’m excited about trying the Black Cherry Vanilla however I will definitely miss its predecessor.

    That being said, if they mess with my Diet Lime, heads are going to roll.

  7. Gravatar Icon 7 mingaling Jan 4th, 2006 at 4:37 pm

    You are so cute! I know, it’s a very sad day. I wonder when the US will get Coke Blak?

  8. Gravatar Icon 8 the other byron Jan 4th, 2006 at 5:44 pm

    too funny!

  9. Gravatar Icon 9 T. Johnston Jan 4th, 2006 at 5:50 pm

    LOK AT THAT FACE! How can they tell you no! I mean I’d produce anything if that face was staring down at me. Did you pass a photo along to Coke? Just saying.

  10. Gravatar Icon 10 Mr. P'body Jan 4th, 2006 at 6:56 pm

    You could always sign a petition…

    http://www.ipetitions.com/campaigns/vanillagood/

  11. Gravatar Icon 11 Byron Jan 4th, 2006 at 7:20 pm

    Hilarious. And I agree with dpb – there better be no foolin’ with diet lime!

  12. Gravatar Icon 12 The Other Andrew Jan 4th, 2006 at 7:32 pm

    Pumpkin, can we talk about the shirt. We LOVES it! It’s like you’re walking around covered in confetti.

    Oh yea, sorry about the Coke thing, that’s like too bad.

    But that shirt!

  13. Gravatar Icon 13 Robin Jan 4th, 2006 at 8:11 pm

    Just send Coke that picture and I’m sure they’ll break down and bring it back.

  14. Gravatar Icon 14 shisso Jan 4th, 2006 at 10:04 pm

    actually we still have diet vanilla coke here in Australia. Be nice to me and I’ll send you some!! ;)

  15. Gravatar Icon 15 David Jan 4th, 2006 at 10:52 pm

    I bet Coke’s gonna do like the McRib and bring back DVC just as everyone’s starting to get over the loss. But you’re close to the hq; you should to have a chat with the CEO. And do make sure he sees that picture.

  16. Gravatar Icon 16 xtine Jan 4th, 2006 at 11:07 pm

    it sounds like the coke people cant make up their minds really. Diet Black Cherry Vanilla? Whats next Lemon Lime Coconut? Mint Chocolate Chip Hazelnut?

    I did though like the just vanilla, but the the lemon was really freaky

  17. Gravatar Icon 17 Jay Jan 5th, 2006 at 10:49 am

    Ah the Vanilla Coke saga has come to an end. I’m so sorry for your loss. It’s weird they would cancel that but have the more complex Diet Black Cherry Vanilla Coke. Go figure. Good thing you like it.

    Great post, very funny hehehehe!

  18. Gravatar Icon 18 Ted Jan 5th, 2006 at 11:17 am

    That’s the most adorable face ever. How can they deny you a simple request such as yours? It’s a disgrace!

  19. Gravatar Icon 19 Persian Guy Jan 5th, 2006 at 3:54 pm

    Ted’s right, that is the cutest sad face I’ve ever seen…aww send that off to Coke they can’t resist that face!!!
    :)

  20. Gravatar Icon 20 JaySix Jan 5th, 2006 at 11:22 pm

    I just don’t trust the artificial sweeteners – I think the fake sugar is gonna hurt us all in the long run. Although that lower lip is priceless and could convince me to start manufacturing it. I’m sucker for a pout.

  21. Gravatar Icon 21 MargOH! Channing Jan 6th, 2006 at 1:23 pm

    Darling Duane,

    I too am a lover of the coke and it’s vanilla flavor. I am very sad.

    I have experimented with many ways to recreate the taste and I must say a mix of apricot Brandy and Diet Ginger ale actually tastes just like vanilla, go figure!!!

    Kisses, MargOH!

  22. Gravatar Icon 22 Brad Jan 8th, 2006 at 10:42 am

    So funny! I feel EXACTLY the same way! I am down to on can of DVC and I can’t bring myself to drink it. It was my favorite as well!

  23. Gravatar Icon 23 rebky Jan 9th, 2006 at 11:12 am

    Wow… I though “I” was the biggest Diet Vanilla Coke fan!!! I’m salivating just LOOKING at the picture you posted…(sorry it’s the vanilla coke lol) At least YOU knew to stock up…I went for my weekly supply and it was just GONE… and never came back. I approached the coke guy and we had an emotional exchange there in the isle. (sniff)

  24. Gravatar Icon 24 Max Wolford Nov 12th, 2006 at 10:18 pm

    The Rolling Stones cancel a gig in Hawaii and postpone other tour dates as Mick Jagger suffers throat troubles…

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